Video Business (YouTube) Strategy Manager, Latin Iberia (CDMX/Bogota)

Mexico City, CMX Mexico

About ONErpm:

Founded in 2010, ONErpm is a global music solutions company with 43 offices and studios in 28 countries. Encompassing distribution, label solutions, content production, publishing, and an innovative marketing group that includes in-house advertising and influencer agencies, ONErpm has a proven track record of providing local and global support to artists and creators at any stage of their careers.

ONErpm’s proprietary technology offers creators and content owners alike a multitude of distribution / supply chain tools, business intelligence, accounting, and global payment solutions, facilitating day-to-day operations in an increasingly complex, global, and dynamic music business environment. With an eye towards maximizing the value of music, ONErpm is a leader in new revenue opportunities and operates one of the largest YouTube Multi-Channel Networks (MCN), whose channels collectively generate over 20 billion views every month.

About The Role:

We are searching for a passionate and forward-thinking Video Business Strategy Manager to lead our video streaming and YouTube growth strategy across the Latin Iberia region. In this role, you will be responsible for developing, implementing, and managing our strategy across YouTube and all major video streaming platforms (Apple Music, Amazon Music, etc.). You will play a key role in maximizing our reach, engagement, and revenue through these channels.

Key Responsibilities

  • Conduct in-depth market research and analysis of the music streaming landscape and YouTube ecosystem, including user trends, platform features, and competitor activity.
  • Develop and implement a comprehensive YouTube growth strategy aligned with overall business objectives.
  • Develop and execute data-driven campaigns to drive user acquisition, engagement, and conversions on YouTube and video streaming platforms.
  • Analyze platform and channel performance metrics and identify areas for improvement.
  • Stay up-to-date on the latest trends and innovations in the music streaming industry and YouTube.
  • Collaborate with internal teams (e.g., marketing, content, A&R) to ensure a cohesive strategy across all channels.

Qualifications

  • Minimum 6 years of experience in digital business strategy, marketing, or a related field.
  • Proven track record of success in developing and implementing digital marketing campaigns.
  • Deep understanding of the music industry, the music streaming landscape, and YouTube ecosystem.
  • Excellent analytical skills with experience in data-driven decision making.
  • Strong project management and organizational skills.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • A passion for music and a strong understanding of music streaming platforms and YouTube.

Bonus Points

  • Experience negotiating and managing partnerships with music streaming platforms and YouTube.
  • Experience with music metadata management and optimization for YouTube.
  • Experience with digital advertising platforms relevant to music streaming and YouTube.